Platinum Equity Acquires Cision

By: Laura Budwick
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According to “Reuters,” Cision is taking PR Newswire private through an all-cash acquisition deal for $2.74 billion. Who is the new owner to acquire Cision, you ask? Platinum Equity–the global acquisition firm founded by Tom Gores. Although the acquisition is expected to close in Q1 2020, Cision will still be able to make strategic investments for growth and partner of Platinum Equity. Jacob Kotzubei, Platinum Equity partner, explains that they are excited to partner with Cision’s management team as it embarks on a new chapter. They are hoping that this acquisition will blur the lines between the different factions of content marketing by blending social media managers and content marketing managers to make it a cohesive collaboration of creative content production. 
With this acquisition the possibilities for the industry have immensely expanded; the way it has evolved and progressed to new platforms being able to communicate constant information is more influential than ever. Consumers will now have access to the industry’s largest content distribution network, influencer outreach and the best media monitoring and analytics. The Chief Executive Officer of Cision, Kevin Akeroyd, further stated, ”We are serious about building a comprehensive platform to help our clients manage the entire life cycle of communications–from influence discovery and content distribution to engagement and campaign analysis.” This acquisition truly embodies Cision’s commitment to providing the best content for its consumers–whether it be innovative products, services to communications, social/content marketing professionals.